Cuue
Cuue is a premium cannabis brand built around the why behind every dose — how you want to feel.
Design, Art Direction
Services
TerrAscend
Client
2025
Year
We create effect-driven chocolates, gummies, and tablets designed to fit seamlessly into your daily rhythm—from morning motivation to deep evening calm. Each edible is formulated with precise cannabinoid ratios and functional ingredients, making every experience intentional, consistent, and easy to understand.
No guesswork. No jargon. Just clear guidance on what to expect and when to enjoy it. Cuue is thoughtful, approachable, and just a little clever—bringing structure to self-care without rigidity, and education without overwhelm. Because feeling good shouldn’t be complicated. It should just feel right.
Cuue’s voice is smart, honest, and a little witty—guiding you to feel your best without ever being preachy or overcomplicated.
Smart
Cuue communicates with clarity, giving guidance without complicating things. It’s informed, intentional, and thoughtful, like a well-read friend who keeps it real.
Honest
Cuue speaks plainly and transparently, no hype, jargon, or over promises. The brand is trustworthy and upfront about effects, experience, and product quality.
Witty
Cuue adds a touch of lightness and personality to its messaging. Humor is subtle and clever, making the brand feel relatable and human.
Approachable
Cuue feels friendly, inclusive, and easy to engage with. It guides users without pressure, making cannabis experiences feel accessible for everyone.
Lifestyle photography is moody and atmospheric, built around a rich, muted palette of muddy, lived-in colors. Shots feel grounded and intentional, never bright or overly polished. Warm lighting with a subtle cast is applied, creating cohesion and reinforcing a sense of calm and depth.
The warmth softens the environment and humanizes the moments, making them feel personal and real rather than staged. Overall, the imagery should feel intimate and design-forward—quietly elevated and easy to settle into.
Cuue photography uses a warm key light paired with a cool fill, creating a balanced contrast that complements the silver accents. These cooler metallic elements naturally reflect light, so the combination prevents them from looking flat or blown out. The warm key gives the feeling of sunrise hitting the packaging, adding a subtle, uplifting glow that feels intentional and elevated.
We favor unique angles and backlighting to create drama and depth, highlighting textures and finishes while keeping the overall composition clean and editorial. This approach ensures the products feel premium and tactile, while the lighting reinforces the brand’s sense of clarity, intentionality, and playful sophistication.
