Budweiser Labor Day Campaign
This campaign honors essential workers, creating a brand experience that emphasizes Budweiser's commitment to community and social responsibility.
Design, Art Direction
Services
Budweiser
Client
2021
Year
This campaign represents the critical “pause” the American worker deserves: a moment they can step back and be recognized for all they do — and have always done. In that moment — Labor Day — these workers can step back and do what they love most: relax and enjoy life’s moments, beer in hand. More importantly, this campaign rallies the nation in honor of thee heroes. Limited-edition cans in hand we can all take a step back and properly raise a Bud, in recognition of countless jobs well done — and a Labor Day well-earned.
Extending and accelerating the experience, we invite America to customize their own Labor Day cans using pre-approved colors and on-can creative assets. Once complete, participants can “raise a Bud” with someone they want to honor this Labor Day.
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3D cans shared via SMS, email, and/or social media
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Shares will be tracked on an interactive map of the U.S., showing every Bud-raising moment
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All participants can opt to receive a free commemorative koozie
