5 Minute Creative Mentor
Award winning six-part video series building brand awareness and generating leads for Adobe Creative Cloud for teams.
Art direction
Services
Adobe
Client
2021
Year
Created for Adobe Creative Cloud for Teams, this personality-driven series offers focused, five-minute bites of thought leadership on specific creative issues important in 2021. Each short, interview style, video offers a new insight for navigating work as a creative leader.
The series capitalizes on the 80/20 rule — delivering 80 percent of the insight in 20 percent of the time — and the short average-view duration for online video. It offers solutions for people who are short on time, becoming a creative advice column for the digital age.
To reach creative leaders and decision-makers where they are, we developed a personality-driven video series offering focused, five-minute bites of thought leadership on issues important to creative leaders at growing companies. This web-based video series, The 5-Minute Creative Mentor, is designed to help creative leaders accelerate their careers and have a bigger impact on the businesses they serve.
